by John Hawley | May 30, 2024 | Branding, Digital Advertising and Marketing
Experiential marketing offers an alternative marketing method that cultivates emotional connections and drives deeper customer engagement. If weโre being honest, there’s a lot of marketing noise out there. With ads spanning anywhere from outside your door to...
by John Hawley | Dec 6, 2022 | Branding, Design
Like superheroes serving for good, graphic designers exist to support and champion the brands they design for. This article was updated July 11, 2024 My passion for graphic design was unexpected. While pursuing accounting at Northeastern University, I was simply...
by Sarah Edwards | Nov 8, 2022 | Branding
Rebranding Your Business: Why Itโs a High-Stakes Move Ever announced a big change and immediately heard cricketsโฆ or worse, backlash?Rebranding your business can feel like walking a tightropeโone misstep and you risk alienating the people who matter most: your...
by John Hawley | Jan 5, 2021 | Branding
The branding process is much more than just cranking out a logo and pasting it on everything; it’s about creating a cohesive brand identity. This article was updated on 03/05/2025 Thatโs why, for many, thereโs a lot of confusion about your brand and its meaning....
by John Hawley | Nov 11, 2020 | Branding, Design
Intro to Graphic Design Graphic design for business isnโt just about making things look good โ itโs a driving force behind how businesses communicate, connect, and convert. Itโs the engine of the design process, blending strategy, creativity, and technical skill to...
by Michael Martz | Sep 29, 2020 | Branding
This article was updated 03/29/2024 โNobody reads ads. People read what interests them. Sometimes itโs an ad.โ Why is copywriting important? The late Howard Gossage, a Mad Men-era iconoclast renowned in certain corners of the advertising industry as โThe Socrates of...
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