by Sarah Edwards | Jan 18, 2023 | Digital Advertising and Marketing
Are you trying to get your brand noticed in the digital marketplace so that you can acquire new leads, boost sales, build your customer base, and grow your business? If so, you need a winning digital marketing strategy to increase your online visibility. But...
by John Hawley | Jan 17, 2023 | Digital Advertising and Marketing, Web Design
Have you ever wondered how user behavior impacts your website? While web analytics like Google Analytics are critical in helping you measure big-picture results, customer experience tools like Hotjar allow you to visualize user behavior and actually see things from...
by Frank Rodriguez | Nov 29, 2022 | Digital Advertising and Marketing
This article was updated on 01/24/2025 In 1996, journalist John Oppedahl coined the term โcontent marketing,โ but the idea of using content as a way to attract and connect with customers has been around for far longer. Prior to the advent of the personal computer,...
by Frank Rodriguez | Oct 24, 2022 | Digital Advertising and Marketing
In todays era marketing campaigns are endeavors that demand meticulous planning and execution. Businesses operating in this landscape must take into account the array of marketing channels. Although this process may seem overwhelming adopting some of the strategies...
by Frank Rodriguez | Oct 17, 2022 | Digital Advertising and Marketing
This article was updated 02/01/2025 Google Discovery is a tool that allows businesses to create and manage effective ad campaigns. It offers a variety of benefits, including the ability to track results and customize ads. Additionally, you can use Discovery to target...
by Brandon Storey | Sep 6, 2022 | Digital Advertising and Marketing
This article was updated on September 15, 2024. Ranking content higher is about understanding how search engines work, what people are searching for, and the relevant keywords and phrases they use. Understanding SEO Content Writing What is SEO content writing? SEO...
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